A CRM Entity is a collection of fields related to a topic. For example, a CRM Entity of Contacts would have fields like: Contact Name, Telephone Number, Address, etc. CRM Entity will allow you to save a successful form submission to a particular entity. Depending on the widget and CRM Entity chosen, there will be a number of checkboxes below this. For example, selecting the CRM Entity 'Account' will give you a checkbox that reads: 'Use Logged in User Parent Customer Id'. This will use the User's Account Id to submit data.