Web Portal Integrated with Dynamics 365
After multiple years of research and internal discussions, Mekorma knew they wanted to provide customers and partners with a secure web portal experience that could provide a consistent way to gather and manage support requests
. Mekorma was also looking to position itself for the future as it explores market expansion.
Because the company already made heavy use of Microsoft Dynamics 365 for its Sales, Marketing and Customer Service operations
, Mekorma wanted an integrated web portal solution to manage customer data in a secure online format provide real-time data integration. The solution also needed to deliver a personalized knowledge experience that could surface answers to common questions as customers entered a support request.
Enter Smooth Fusion
designs and builds customer websites and software. Smooth Fusion is a trusted partner for Sitefinity
, an Enterprise Content Management System with robust customization capabilities, and for The Portal Connector
, which provides a real-time secure connection to Dynamics 365 customer and knowledge data.
As a delivery partner with The Portal Connector, Smooth Fusion was able to build the portal solution and integrate it with Dynamics 365
to deliver the kind of experience Mekorma wanted for its customers, partners and technicians.
The solution choice allowed Mekorma to capitalize on the full capabilities of an enterprise CMS to provide an exceptional personalized digital experience to their customers and partners.
Customers and partners now log into a secure portal to request support and follow up on cases. Their request is guided through an online form that ensures the appropriate information is being gathered and captured in the case management system in Dynamics 365. This provides Mekorma with a structured mechanism to capture case information, leading up to 80% improvement in case closure rates
When customers or partners enter specific information on a case, Mekorma can in turn deliver targeted self help knowledge base articles and tips to aid in the resolution on a problem.
For support technicians, the case management information entered in Dynamics 365 is clear and concise
. As cases are effectively moved through the workflow, technicians have visibility into the process and who is contributing to resolving the customers issues. The process has also enabled technicians to identify cases that require escalation to the internal Development and Professional Services teams, providing customers and partners with the right resources to address their issues.
The result is increased customer satisfaction and increased operational efficiency. Mekorma Technicians save a combined average of 20 hours a week in data entry, have increased customer and partner response by 80% and have improved their ability to communicate case status
. Customers and partners can follow up on cases, get their questions answered in near real-time, have a consistent way to submit a request with complete information, and avoid unnecessary emails to clarify information.
"The self-service model has reduced the number of cases addressed via phone by 40% and increased customer satisfaction, while allowing Mekorma support staff to focus more if its time on educating customers on new product features."
Mariano Gomez, Director of Technology, Mekorma
Mekorma now experiences less cases overall because customer can potentially resolve their own issues. For cases that do not move forward, they gather the full and complete information immediately and avoid unnecessary emails with the customers. Internal staff have greater visibility into the history of the case and the items to be completed to resolve a support request.